Sunday, February 21, 2016

TOW #18 - Apple vs. Africa visual

The powerful visual text juxtaposes the effect of the death of the iPhone vs. the death of the millions in Africa. The text claims that when one iPhone dies, million cry; while when millions in Africa die, no one cries. Society's attention is focused on the latest and greatest technology, rather the lives of millions in the African continent. When the first iPhone 6 in Australia was dropped on live television, it received millions of shares across social media and cringing from millions behind the screen. Society's obsession with the latest and greatest technology has people focused on all the wrong things. The simple dropping of an iPhone has witnesses waiting with worries, as the owner picks up their phone to reveal if they have or have not cracked their six hundred dollar phone. The author of this visual text brings up a very valid point, while one piece of technology dies emotions of sadness fill a person, but while millions of human lives are lost, those outside of the family don't shed a tear. Society has come to a point where it cares more about one single piece of technology, rather the human lives lost in another continent. We have become too fixated on innovative technology over the lives of those across the pond. True, it is hard to connect with people we've never met, but we've found ourselves attached to a little piece of metal. The author makes a valid point, society is focused on all the wrong things. Technology > Human Lives

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